Last weekend the team travelled to Birmingham to the British Florist Association FleurEx – the only UK trade show for professional floristry.
Hundreds of commercial florists, floristry students and industry suppliers came together on the look-out for new products, innovative floral design ideas, new wholesale flower and sundries suppliers and to network over the weekend and it was great to see many familiar faces, and meet new ones.
Taking to the Floral Stage to wow the crowds with their breath-taking innovative work were the acclaimed Dutch floral designer and founder of Flower Factor, Pim van den Akker, and the multi-award winning British floral designer, retail florist and Honorary Fellow of the Institute of Professional Florists, David Ragg. Between us as a team, we were able to attend each of these demonstrations, which included old jumpers dipped in warm wax, much drilling of plywood, sticks, hats and fruit, which were combined in ways one would not necessarily have considered to create unique pieces of art, but from each one, a design element could be taken for consideration for use in our commercial work.
Erica and Gemma were also able to each attend a masterclass, both being taught by top industry professionals. Their creations were beautiful and unusual, look out for their influences on upcoming designs.
As well as these direct opportunities to learn, there were trend rooms with predictions for 2018 floral trends, a design stage where up and coming florists could demonstrate their new and innovative techniques, floristry competitions and trade stands which are always a bit like florist’s sweet shops.
We literally didn’t have time to eat during the day, there was so much to see and do and we came away buzzing and absolutely full of ideas for developing our own floristry. We look forward to sharing some of them with you soon.
You have an opportunity to experience an ‘Erica Berry Flowers Christmas floral feast demonstration’ yourselves on Wednesday 15th November, as we’re going to be creating showstopper designs to inspire you for Christmas in Ilkley and begin to get you in the festive spirit. Tickets are on sale from our shop on Railway Road, call 01943 968118 or email [email protected]