News and views from Erica Berry Flowers

Black Friday ‘eve’ Christmas Shopping Event and Sale…..up to 50% off…..and more

  This Thursday, 23rd November 2017, we are opening our doors to our special Christmas shopping event for this season.  Excitingly we are having a special Christmas sale with  10% off all stock and up to 50% off certain items.  We have created all our Christmas designs, including table centres, arrangements and many present ideas, which will be on display for you to browse and from which to place orders. There will be a prize draw to win one of the designs, ... Read more

Guard petals, what are they and why are they controversial?

Within the flower world there are a few competing theories for what is beauty, gosh, that could be the opening line for a very long philosophical debate to which there would be no one answer.  The truth is there is no one answer when it comes to guard petals either, but I wanted to share the Erica Berry Flowers position on the subject and to explain why. Firstly then, what is a guard petal? You many have noticed that the petals around ... Read more

British Florist Association FleurEx 2017

Last weekend the team travelled to Birmingham to the British Florist Association FleurEx  – the only UK trade show for professional floristry. Hundreds of commercial florists, floristry students and industry suppliers came together on the look-out for new products, innovative floral design ideas, new wholesale flower and sundries suppliers and to network over the weekend and it was great to see many familiar faces, and meet new ones. Taking to the Floral Stage to wow the crowds with their breath-taking innovative work were the acclaimed ... Read more

Orchid overload at Oulton Hall wedding fair

Last Sunday was the culmination of a hugely busy week at Erica Berry Flowers, which ended with a real showstopper of a stand at The Wedding Affair, wedding fair at the stunning Oulton Hall in Leeds.  We had a hugely successful day and have already taken bookings for wedding consultations for next year and 2019, so do get in touch if you'd like to talk to us about your wedding flowers. It's always exciting to choose designs to take to these fairs, ... Read more

Floral art with a twist by Tara Joy of Ilkley

  We are delighted to showcase a couple of local artists within our shop on Railway Road and this week we have a little extra, it being Ilkley Art Trail. We usually have just a couple of designs by local Ilkley artist, Tara Joy, on display, but if you visit us this week we have a mini gallery of her art in our window, all of which is available to buy.   Tara makes plaster casts of flowers to create a lasting image which she ... Read more

Stray FM are helping us ‘Spreading the love’, have a listen

We have a regular slot on Stray FM's 'Homes and Garden's program' once a month on a Friday evening at 7pm. We've done pieces on wedding flowers, Erica's made an arrangement on air (!) and we've talked about the health benefits of flowers and plants, including testing the presenter, Chris, on how certain coloured flowers made him feel. This week we continued this last subject onto more of the health benefits of flowers and plants in relation to children and young people. ... Read more

I did it!! My first floristry competition….such a buzz.

After visiting several flowers shows this year, including being lucky enough to go to Chelsea, I felt inspired to enter a floristry competition myself and to see what I could create.  Being the 'marketing and digital communications manager' at Erica Berry Flowers, although I am a qualified florist too, I don't get to do a lot of floristry myself, so this was going to be a real personal challenge.   I chose the Harrogate Autumn Flower Show as it is regional, and slightly ... Read more

Introducing the ‘YoungMinds’ bouquet, raising awareness and funds with beautiful flowers

  It’s that time of year again when many young people are heading back to schools, colleges and indeed universities, with such a mix of emotions. You may have noticed the bright yellow YoungMinds collecting tin that has appeared next to the till (thank you for the donations so far), and it is this charity that we decided as a team we want support by raising funds but also to help raise awareness of the charity and the work that it does. We chose ... Read more

Finally, the results of our win a bouquet competition, which turned out to have a twist.

Back in June we launched a competition to win a luxury bouquet, see the blog dated 6th June We were delighted by the response from all over the country and our winner was the lovely Vivienne Wong Tobias, from Essex. As the bouquet was to be either collected or delivered within our local range around Ilkley, Vivienne asked for the flowers to be sent to a local women’s charity. The bouquet we designed we wanted to be bright and cheerful so it seemed ... Read more

Erica gives a flower demonstration on the radio……we’ve given you some photos too!

This month on our Stray FM 'Homes and Garden' slot, we thought it would be good to take their lovely presenter, Beth Parsons, through the steps we use to create a flower arrangement of the type we would make and sell here in Erica's shop in Ilkley. There was a little trepidation about how effective this would be as our industry is so very visual, but I think the finished article is actually quite effective. While I'm sure you all have very vivid ... Read more
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